There’s a joke that the most effective location to hide a corpse is the 2nd page on Google. This is particularly relevant when you consider how often you scroll past page one to locate an item? And if you’re absent, no one is likely to come across you.
If you’re small-sized business with the area of a particular geographic area, this is a much easier task than one which covers the entire nation using a product not considered a niche, however when you have these fundamental actions in place you’ll get a step higher up the ladder.
Create a company account with Google.
When you sign up, you’ll be visible to Google’s search engine and more likely to be listed on Google’s search results for a specific location. Your website will also be listed on Google maps, with a beautiful location marker that users will be able to click and view different pieces of information like your address, your phone number, and website.
Google has an article on how to accomplish the process on this page.
Make sure you use your H1 Tags, H2 and H3 properly.
One of the most important factors Google evaluates your page on is the quality of your content. This means you’ve been able to figure out what Google Bots like to see things prior to promoting you . If the bots believe you’ve put in your time to create your pages to be perfect they can give you a nice boost.
HTML Tags are used to create headings on your website. It informs Google what areas of the page are most relevant for them to include as titles in search results and what headings are of less significance.
A typical heading could be:
This is an example of a heading
Sub headings in general could appear like:
This is an under heading
They must be placed in a specific order, with the tag H1 must always be placed at the top. The majority of templates for CMS are using headings from
Use alt tags for your images
If Google Bots search your site and find images, it should be aware of the images so that If you provide alt tags that describe the pictures, Google will know what they are and display them as Google images. This could lead to visitors clicking on your site.
Avoid cheap or free hosting.
The reason it’s so cheap is because you are sharing the server with many other websites, so during high traffic times during your day or when another site on the server is experiencing problems and is consuming resources, it can be detrimental to the performance of your site.
This could have an impact on the Google ranking since the bots don’t like sites which load slowly. Check your website’s speed here. Your website should be able to be loading in less than 0.4 seconds.
The minimum amount you should have to pay for is PS5 per month. Tech Radar’s review of hosting providers is an excellent source for hosting. Many offer a no-cost or inexpensive trial. You may also get in touch with us to get advice.
Use META Tags
Meta description is an element within the HTML code of a webpage that gives a short description of the content on the page. Visitors are not able to see this, but Google bots make use of it to create the search snippet that you will see beneath your company’s name on the result page.
What can we do to help?
These suggestions can definitely increase your SEO rankings, however there’s more to do if you wish to see your rankings to improve from average to outstanding.
If you live located in the Greenwich area and are looking to enhance the search engine optimization of your website, We are happy to write an independent report detailing where improvements can be made and then meet you for a discussion the options. If you’re not in the area , we offer an initial consultation for free via Zoom. We also serve all of the Blackheath, Deptford, Canary Wharf and Woolwich areas.
We invite you to reach us to find out more information.